Volkswagen La Crosse
 Sales 608-580-8748
Service 608-925-3509
331 Theater Road Onalaska, WI 54650
Today 9:00 AM - 7:00 PM Parts & Service 7:00 AM - 7:00 PM
Open Today !
Sales: 9:00 AM - 7:00 PM
Parts & Service: 7:00 AM - 7:00 PM
All Hours
VW Military, Veteran & First Responder Bonus

$500 bonus⁠1 on select new Volkswagen vehicles.

 

For those driven to serve... And who love to drive.

To all qualified first responders and members of the five military branches, we’re so inspired by your courageous and selfless service to America that we’d like to you give something in return. See below for eligibility requirements for receiving a $500 bonus⁠1 toward purchasing or leasing a select, new Volkswagen.

Download the booklet

 

Check your qualification

Contact us to see if you qualify for the Volkswagen Military & First Responder Bonus.

  1. Volkswagen of America, Inc. will pay a $500 Military and First Responders Bonus for qualified active duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sherriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who purchase or lease a select new, unused Volkswagen model (excluding Golf R) through participating dealers from January 3, 2024 to January 2, 2025. Proof of military/first responder eligibility and residency of family household member (if applicable) required. Bonus applied toward MSRP and is not available for cash. Fleet customers are not eligible. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See your local Volkswagen dealer or, for general product information, call 1-800-Drive-VW.